Fitness Fashion Friday // ADAY
This Is ADAY.
ADAY: "Slick clothes for active women." is their google tagline. If that wasn't enough to hook you their cool girl activewear pieces will. The (female, obviously) brains behind the operation started the brand because 'they couldn’t find clothes to keep up with them'. Sourcing technologically advanced fabrics and making them in quality factories with standards as high as theirs is their MO. I liked these women immediately.
Their workout apparel is edgy, sexy and detailed. Think mesh that will stand up to the sweatiest classes, pockets for phones (be honest, yours comes with you everywhere too), gold zippers and all the black, white and navy you could ask for. You get a feel for the brand personality through their naming and descriptions "Like A Boss Shirt", "Run The World Jacket" and photography. They show you how to wear pieces to sweat and post-sweat. Awesome.
photo cred: ADAY, Pinterest